Why modern event planners are ditching traditional projection screens in favor of bright, punchy LED totems.
The Problem with Projection
For decades, the standard for corporate presentations was a pull-up screen and a high-lumen projector. But projection has severe limitations: it requires a dark room, it takes up valuable floor space (to account for the throw distance), and anyone walking in front of the lens casts a shadow.
The Rise of the LED Totem
LED Totems (vertical, freestanding video displays) solve all of these issues. They are incredibly bright, meaning you can leave the house lights up so attendees can take notes. They have a zero-throw distance, sitting flush against a wall or stage edge. And structurally, a vertical 16:9 ratio is perfect for displaying modern digital signage, schedules, and speaker bios.
Cost Considerations
While an LED wall used to be cost-prohibitive for smaller corporate events, modular rental systems have brought the price down significantly. Today, renting a pair of LED Totems is highly competitive with renting dual 10K lumen projectors and screens, with a massively upgraded visual impact.